Maturing in the Web3: Rebranding of SQD
Website
Timeline
May 2024 - Ongoing
Type
Typography, Logotype, Brandbook, Web design
Country
United States
Industry
web3
SQD, formerly Subsquid, underwent a rebranding to reflect their growth and maturing alongside the web3 industry. Their unassuming visual identity was replaced with a synthetic logo and color scheme, signifying a shift towards reliability and trust. Inspired by the ocean's vastness, the new brand identity emphasizes SQD's ability to provide easy access to complex on-chain and off-chain data, making them a strong contender for enterprise clients in the evolving world of decentralized infrastructure.
Services
Project in numbers
Discovery sessions
groups of needs
competitors analyzed
Blockchain Data Access for the Enterprise Era
Blockchains are fantastic for secure and transparent data storage. However, efficiently searching that data can be a challenge. This is where data indexing comes in, which allows for fast and efficient retrieval.
But as applications get more complex and blockchains continue to grow, data retrieval can, too, become a hassle. On top of that, many web3 apps combine numerous blockchain protocols, which doesn’t ease up the task.
Enter the SQD. Our client developed a decentralized data lake and query engine designed to streamline the process of accessing and interpreting data both on-chain and off-chain. “Built for the builders”, SQD addresses the critical challenges of data retrieval and manipulation on over a hundred of networks, offering a powerful toolset for developers looking to build applications that require blazing-fast and real-time access to data - on the blockchain and beyond.
Technologically well-equipped for the tasks at hand, SQD faced the challenge of communicating these values better to the maturing market, as enterprise clients’ and investors’ interest in the solution grew.
DCLEX is a revolutionary blockchain-based stock exchange, where users settle trades with USDC. Then, they can withdraw their stocks to hold them in their Ethereum account. The platform focuses on transaction safety and lets you hold securities in self-custody. The democratization of stock trading lies at the heart of the platform as DCLEX presents a community-driven approach. Its users make decisions about the product's future together.
Our team started with a series of product discovery workshops. The aim was to establish the mission and vision of the product, develop the business idea, create a unique value proposition, and design a complete service blueprint. At the same time, the development team was conducting research on blockchain and the stock market.
The 10Clouds' design team worked independently, focusing on branding, UX, and UI of the web app and the product’s landing page.
The final deliverables included a service blueprint, a market research report, a blueprint for future marketing efforts, a simple design system, a landing page, a responsive web app, full branding along with a brand guide, and main 3D visuals.
Top-Tier Tools Need a Serious Image
During the discovery phase, these main challenges were spotted:
- To build a brand that attracts institutional clients, partners and investors
- To move away from the playful brand identity towards a more serious one
What influenced that direction?
The need for a clear data lake exemplifies the entire web3 industry’s progress. The blockchain industry is expanding and maturing, and it requires solutions that will rise up to the challenge, where regulations, high user expectations, financial responsibility, and serious investors come into play.
To address these needs, SQD approached 10Clouds, setting an exciting task for our Design Team. How to best communicate SQD’s values to enterprise entities? How to build trust and tell a compelling story through rebranding in an industry that craves reliability?
The Process
The Process
Product Discovery
Strategic MVP Design & Development
Platform Design
Deliverables
Branding and initial wireframes
Our team crafted a distinctive brand identity for DCLEX, including a logo, a main visual, and a basic brand guide. We also created 3D illustrations and initial wireframes, laying the visual and structural groundwork for the web application and the landing page.
Web application and a landing page
Our efforts resulted in the development of the web application and a landing page, utilizing ReactJS for the front end and Python for the back end. Supported by AWS infrastructure and integrating blockchain technology, we delivered a secure, scalable, and engaging platform for stock trading.
Design system and UI
We developed a cohesive design system that established a consistent visual language across the platform, incorporating art direction and motion design. This system guided the creation of a user-friendly and visually appealing user interface.
Business impact
The collaboration between DCLEX and 10Clouds resulted in the creation of a blockchain-based stock market platform that really stands out. It aimed at merging what a traditional stock exchange and decentralized finance have best to offer.
DCLEX is now in the pre-launch phase. It is bound to offer users a secure and transparent trading experience, combining the benefits of DeFi with the familiarity and compliance of traditional financial markets. The platform stands out with its intuitive user interface and seamless integration of blockchain technology.
What is worth mentioning is that DCLEX returned to us after the first project that resulted in preparing the service blueprint. Our work was well-received and we could return to our client, this time offering to DCLEX wide design services.
Looking for an end-to-end development of your groundbreaking financial product? Count us in.
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SQD
DCLEX approached 10Clouds to help them build a groundbreaking stock exchange that would use blockchain to provide secure and transparent trading. The work would include product inception, branding and visual communication. It would also cover UI design, service design, development, and providing blockchain support.
